The term “butterfly effect” is related to the work of Edward Lorenz and the hypothesis that the beat of a butterfly’s wings may cause a hurricane on distant shore.
Our hypothesis is more positive; we believe that if this facility influenced just a few people, who in turn converted others to help care for our natural world, then in time this would be multiplied a thousand fold to make a real difference for the better to the world we bequeath to our children and grandchildren.